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Identification of accounting firm alumni with their former firm: Antecedents and outcomes
Iyer, Venkataraman M.; Bamber, E. Michael; Barefield, … - In: Accounting, Organizations and Society 22 (1997) 3-4, pp. 315-336
Persistent link: https://www.econbiz.de/10005115049
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CPA Firms' Marketing Strategies: The Important Role of Alumni Relations Programs
Iyer, Venkataraman M.; Bamber, E.Michael; Barefield, … - In: Journal of professional services marketing 21 (2000) 1, pp. 1-8
Persistent link: https://www.econbiz.de/10007048835