(also called futures studies) can contribute to innovation and entrepreneurship. The literature emphasizes the importance of …, and how this influences their innovation and creativity.The study found that entrepreneurs are disconnected from the … future and innovation, but they fail to see the relationship between innovation and futures studies. Futures studies are …

The necessary conditions of value creation are considered from the vantage point of innovation and entrepreneurship … uniqueness, and iii) the incorporation of the customer's perception of value into the innovation process. Innovators may not …, and experience – can significantly explain value creation. On the supply side, innovation as the driver of value creation …