The article focuses on the British banking sector in the late twentieth century. It explores the approach of the managers of Barclays Bank, who in contrast to their competitors, decided to use female staff at the forefront of their strategy to increase business and to improve customer...

1. Marketing Communications and Brand Development in A Changing World – Introduction, Issues and Perspectives -- 2. SMEs Adoption of Artificial Intelligence-Chatbots for Marketing Communication: A Conceptual Framework for an Emerging Economy -- 3. Integration of Augmented Reality (AR) and...