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Baron, Marie-Laure
Dholakia, Nikhilesh
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Research handbook of marketing in emerging economies
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Multinational corporation retailing in emerging economies : interplays of resistance, cooperation and transmutation
Baron, Marie-Laure
;
Dholakia, Ruby R.
;
Dholakia, Nikhilesh
- In:
Research handbook of marketing in emerging economies
,
(pp. 113-124)
.
2017
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