Multinational corporation retailing in emerging economies : interplays of resistance, cooperation and transmutation
Year of publication: |
[2017]
|
---|---|
Authors: | Baron, Marie-Laure ; Dholakia, Ruby R. ; Dholakia, Nikhilesh |
Published in: |
Research handbook of marketing in emerging economies. - Cheltenham : Edward Elgar, ISBN 978-1-78471-316-4. - 2017, p. 113-124
|
Subject: | Multinationales Unternehmen | Transnational corporation | Einzelhandel | Retail trade | Schwellenländer | Emerging economies |
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