//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Bart, Yakov"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Decomposing the value of word-...
Similar by person
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Beziehungsmarketing
2
Relationship marketing
2
Artificial intelligence
1
CRM
1
Computer-assisted marketing
1
Conceptual framework
1
Consumer behaviour
1
Consumer digital signals
1
Consumer privacy
1
Customer Prioritization
1
Customer lifetime value
1
Customer relationships
1
Customer value
1
Data protection
1
Datenschutz
1
E-commerce
1
Electronic Commerce
1
Firm capabilities
1
IT-gestütztes Marketing
1
Konsumentenverhalten
1
Kundenwert
1
Künstliche Intelligenz
1
Lieferantenmanagement
1
Personalisierung
1
Personalization
1
Regulation
1
Research agenda
1
Supplier relationship management
1
Technology-enabled customer journey
1
more ...
less ...
Online availability
All
Undetermined
2
Type of publication
All
Article
2
Type of publication (narrower categories)
All
Article in journal
2
Aufsatz in Zeitschrift
2
Language
All
English
2
Author
All
Bart, Yakov
Muller, Eitan
160
Libai, Barak
67
Peres, Renana
40
Mahajan, Vijay
26
Goldenberg, Jacob
22
Fershtman, Chaim
18
Muller, E.
10
Shachar, Ron
8
Amit, Raphael
7
Stremersch, Stefan
7
Appel, Gil
6
Kalai, Ehud
6
Lovett, Mitchell J.
6
Dzyabura, Daria
5
Koenigsberg, Oded
5
Satterthwaite, Mark
5
Benninga, Simon
4
Garber, Tal
4
Givon, Moshe
4
Haenlein, Michael
4
Nitzan, Irit
4
Peles, Yoram C.
4
Bass, Frank M.
3
Carmi, Eyal
3
Cockburn, Iain
3
Fibich, Gadi
3
Gerstner, Eitan
3
Hogan, John E.
3
Kamien, Morton I.
3
Lemon, Katherine N.
3
Moldovan, Sarit
3
Oestreicher-Singer, Gal
3
Satterthwaite, Mark A.
3
Schreier, Martin
3
Schweidel, David A.
3
Sorescu, Alina
3
Vilcassim, Naufel J.
3
Yassin, Ohad
3
Amit, Raphael ('Raffi") H.
2
more ...
less ...
Published in...
All
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
Journal of the Academy of Marketing Science
1
Source
All
ECONIS (ZBW)
2
Showing
1
-
2
of
2
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Brave new world? : on AI and the management of customer relationships
Libai, Barak
;
Bart, Yakov
;
Gensler, Sonja
;
Hofacker, …
- In:
Journal of interactive marketing : a quarterly …
51
(
2020
),
pp. 44-56
Persistent link: https://www.econbiz.de/10012299809
Saved in:
2
How consumer digital signals are reshaping the customer journey
Schweidel, David A.
;
Bart, Yakov
;
Inman, J. Jeffrey
; …
- In:
Journal of the Academy of Marketing Science
50
(
2022
)
6
,
pp. 1257-1276
Persistent link: https://www.econbiz.de/10013463924
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->