Bartikowski, Boris; Walsh, Gianfranco; Beatty, Sharon E. - In: Journal of Business Research 64 (2011) 9, pp. 966-972
This study investigates the moderating role of culture and relationship age in the relationship between customer-based corporate reputation (CBR) and customer loyalty using data from two service contexts (retailing and fast-food restaurants) in three countries (France, the U.K., and the U.S.)...