Attitude contagion in consumer opinion platforms : posters and lurkers
Year of publication: |
2014
|
---|---|
Authors: | Bartikowski, Boris ; Walsh, Gianfranco |
Published in: |
Electronic markets : the international journal on networked business. - Heidelberg : Springer, ISSN 1019-6781, ZDB-ID 1309988-7. - Vol. 24.2014, 3, p. 207-217
|
Subject: | eWOM | Poster | Lurker | Consumer product reviews | Social Web | Social web | Virales Marketing | Viral marketing | Konsumentenverhalten | Consumer behaviour |
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