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In this paper we turn our attention to the classical marketing problems of product/service launch and development, by examining the emergence of the so-called ‘ruin bars’ in Budapest between 1999 and 2009. Traditionally the marketing discipline has been content with adopting the abstract...
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This master’s final paper analyses a development of business unit strategy. The aim of this study is to review current … and methods; and to develop a business unit strategy for it. To achieve this, there were done an analysis of the essence … present a detail studies of business level’s features, principles and factors, making an influence to strategy development …
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