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Understanding consumer-perceived value in augmented reality - implications for marketing activities
Bartosik-Purgat, Małgorzata; Ratajczak-Mrozek, Milena - In: Competition, strategy, and innovation : the impact of …, (pp. 105-132). 2022
Persistent link: https://www.econbiz.de/10012704955
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Big data Analysis as a source of companies' competitive advantage : a review
Bartosik-Purgat, Małgorzata; Ratajczak-Mrozek, Milena - In: Entrepreneurial business and economics review : EBER 6 (2018) 4, pp. 197-215
Persistent link: https://www.econbiz.de/10012025421