This study aims at identifying the tools used in e-commerce, able to optimize marketing campaigns. Managerial and marketing processes have been identified in the relevant body of knowledge that can be optimized using artificial intelligence; thus, a questionnaire has been designed within a...

Purpose: Due to the large number of intermediaries in logistics networks there is avariety of possible failures, frictions and waste of time and money among the logisticsprocess chain. With the ability to provide data securely in near real-time, liketrack and tracing data of goods to every...

This study aims at identifying the tools used in e-commerce, able to optimize marketing campaigns. Managerial and marketing processes have been identified in the relevant body of knowledge that can be optimized using artificial intelligence; thus, a questionnaire has been designed within a...

Purpose: Smart contracts are transaction programs with an “if-then logic” in relation to the blockchain technology and offer new possibilities for production control. Smart orders are derived from production orders and they are based on smart contracts. Therefore, they are created with the...