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Which marketing metrics are used and where? : Report No. 03-111

Barwise, Patrick; Farley, John U. - In: MSI reports : working paper series (2003) 2, pp. 105-107

Persistent link: https://www.econbiz.de/10001978364

Marketing Metrics:: Status of Six Metrics in Five Countries

Barwise, Patrick; Farley, John U. - In: European Management Journal 22 (2004) 3, pp. 257-262

A study of marketing expenditure in five industrial countries found that most firms regularly report one or more of six marketing metrics to the Board. Market share (79 per cent) and perceived product/service quality (77 per cent) are most used, while estimated customer or segment lifetime value...

Persistent link: https://www.econbiz.de/10009212782

How European Marketing Management Measures up to Take on the Future

Farley, John U.; Barwise, Patrick - In: Organizational dynamics : a quarterly review of … 34 (2005) 3, pp. 273-284

Persistent link: https://www.econbiz.de/10006123829

Which marketing metrics are used and where? : Report No. 03-111

Barwise, Patrick; Farley, John U. - In: MSI reports : working paper series (2003) 2, pp. 105-107

Persistent link: https://www.econbiz.de/10009893385

Marketing Metrics: - Status of Six Metrics in Five Countries

Barwise, Patrick; Farley, John U. - In: European management journal : publ. twice a year for … 22 (2004) 3, pp. 257-262

Persistent link: https://www.econbiz.de/10006246330