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Bass, Frank M.
Dickson, Peter R.
44
Ginter, James L.
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Institute for Research in the Behavioral, Economic, and Management Sciences, Herman C. Krannert Graduate School of Industrial Administration, Purdue University / Paper
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ECONIS (ZBW)
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An experimental study of attitude change, advertising, and usage in new product introduction
Ginter, James L.
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Bass, Frank M.
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1972
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