Market segmentation, product differentiation, and marketing strategy
Year of publication: |
1987
|
---|---|
Authors: | Dickson, Peter R. |
Other Persons: | Ginter, James L. (contributor) |
Published in: |
Journal of marketing. - Thousand Oaks, CA : Sage Publishing, ISSN 0022-2429, ZDB-ID 218318-3. - Vol. 51.1987, 2, p. 1-10
|
Subject: | Marketingmanagement | Marketing management | Produktgestaltung | Product design |
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