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~person:"Bass, Frank M."
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Werbungsbetrieb
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Bass, Frank M.
Simon, Julian Lincoln
10
Korndörfer, Wolfgang
8
Barban, Arnold M.
4
Dhalla, Nariman K.
4
Lambin, Jean-Jacques
4
Silk, Alvin J.
4
Weiss, Doyle L.
4
Backman, Jules
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Bogart, Leo
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Buzzell, Robert D.
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Clarke, Darral G.
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Cohen, Dorothy
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3
Grass, Robert C.
3
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3
Houston, Franklin S.
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Kuehn, Alfred A.
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Little, John D. C.
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Metwally, M. M.
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Palda, Kristian S.
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Picconi, Mario J.
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Wilson, Thomas A.
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Journal of marketing research : JMR
2
Institute for Research in the Behavioral, Economic, and Management Sciences, Herman C. Krannert Graduate School of Industrial Administration, Purdue University, Paper
1
Institute for Research in the Behavioral, Economic, and Management Sciences, Krannert Graduate School of Management, Purdue University, Paper
1
Irwin Series in Quantitative Analysis for Business
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ECONIS (ZBW)
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Advertising spending levels and promotion policies : profit potential for the application of management science
Bass, Frank M.
-
1979
Persistent link: https://www.econbiz.de/10001879241
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2
A multivariate regresion analysis of the responses of competing brands to advertising : Reiss
Bass, Frank M.
;
Beckwith, Neil E.
-
1971
Persistent link: https://www.econbiz.de/10001879414
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3
A simultaneous equation regression study of advertising and sales of cigarettes
Bass, Frank M.
- In:
Journal of marketing research : JMR
6
(
1969
)
3
,
pp. 291-300
Persistent link: https://www.econbiz.de/10001879493
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4
Testing distributed lag models of advertising effect
Bass, Frank M.
;
Clarke, Darral G.
- In:
Journal of marketing research : JMR
9
(
1972
)
3
,
pp. 298-308
Persistent link: https://www.econbiz.de/10001879522
Saved in:
5
Mathematical models and methods in marketing
Bass, Frank M.
;
Buzzell, Robert D.
;
Greene, Mark R.
; …
-
1961
Persistent link: https://www.econbiz.de/10003198470
Saved in:
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