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Batra, Rajeev
Gürhan-Canli, Zeynep
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When corporate image affects product evaluations : the moderating role of perceived risk
Gürhan-Canli, Zeynep
;
Batra, Rajeev
-
2009
Persistent link: https://www.econbiz.de/10003785061
Saved in:
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When Corporate Image Affects Product Evaluations: The Moderating Role of Perceived Risk
Gürhan-Canli, Zeynep
;
Batra, Rajeev
- In:
Journal of marketing research : JMR
41
(
2004
)
2
,
pp. 197-205
Persistent link: https://www.econbiz.de/10006646963
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