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~person:"Bauer, Hans H."
~person:"Bruhn, Manfred"
~person:"Homburg, Christian"
~person:"Snower, Dennis J."
~type_genre:"Reprint"
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Brand management ; Vol. 4
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Fundamental changes in marketing organization : the movement toward a customer-focused organizational structure
Homburg, Christian
;
Workman, John P.
;
Jensen, Ove
-
2010
Persistent link: https://www.econbiz.de/10003922767
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