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~person:"Bauer, Hans H."
~person:"Defever, Christine"
~person:"Janssens, Kim"
~person:"Laroche, Michel"
~person:"Loureiro, Sandra Maria Correia"
~person:"Maes, Ann"
~person:"Pelsmacker, Patrick de"
~person:"Schillewaert, Niels"
~person:"Van Kerckhove, Anneleen"
~person:"Van den Poel, Dirk"
~person:"Verbeke, Wim"
~person:"Verhelst, Benjamin"
~person:"Verhoef, Peter C."
~type_genre:"Graue Literatur"
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Consumer behaviour
60
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60
Deutschland
32
Germany
32
Estimation
14
Schätzung
14
Theorie
13
Theory
13
Beziehungsmarketing
8
Relationship marketing
8
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7
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7
Brand management
7
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7
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7
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Graue Literatur
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German
36
English
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Bauer, Hans H.
Defever, Christine
Janssens, Kim
Laroche, Michel
Loureiro, Sandra Maria Correia
Maes, Ann
Pelsmacker, Patrick de
Schillewaert, Niels
Van Kerckhove, Anneleen
Van den Poel, Dirk
Verbeke, Wim
Verhelst, Benjamin
Verhoef, Peter C.
Sutter, Matthias
46
Janssen, Maarten C. W.
36
Rock, Bram de
34
Cherchye, Laurens
32
Huber, Frank
30
Moraga-González, José Luis
26
Vermeulen, Frederic
25
Karlan, Dean
23
Franses, Philip Hans
21
Salvanes, Kjell G.
21
Inderst, Roman
20
Stavins, Joanna
20
Dräger, Lena
19
Wiedmann, Klaus-Peter
19
Zinman, Jonathan
19
Kerschbamer, Rudolf
18
Peitz, Martin
18
Shy, Oz
18
Zhou, Jidong
18
Chandon, Pierre
17
Cobb-Clark, Deborah A.
17
Grossman, Michael
17
Jonker, Nicole
17
Sabia, Joseph J.
17
Vandenbussche, Hylke
17
Winter, Joachim
17
Cawley, John H.
16
Falk, Armin
16
Kocher, Martin
16
Seiler, Stephan
16
Spiller, Achim
16
Wertenbroch, Klaus
16
Blundell, Richard W.
15
Courty, Pascal
15
Devereux, Paul J.
15
Glätzle-Rützler, Daniela
15
Griffith, Rachel
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Helm, Roland
15
Lunn, Pete
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Rijksuniversiteit Gent / Faculteit Economie en Bedrijfskunde
3
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2
Econometrisch Instituut <Rotterdam>
1
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Reihe: Wissenschaftliche Arbeitspapiere / W / Institut für Marktorientierte Unternehmensführung, Universität Mannheim
28
Working paper series / Universiteit Gent, Faculteit Economie en Bedrijfskunde
22
Reihe: Management-Know-how / M : praxisnah und aktuell
7
ERIM report series research in management
4
Arbeitspapier / Institut für Marketing, Universität Mannheim
3
Econometric Institute research papers
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Rotterdams Instituut voor Bedrijfseconomische Studies : RIBES
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ECONIS (ZBW)
66
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1
Markenstress bei Jugendlichen : Entwickung eines Messinstruments am Beispiel von Kleidung
Bauer, Hans H.
;
Albrecht, C.-M.
;
Sauer, Nicola E.
-
2005
Persistent link: https://www.econbiz.de/10003265368
Saved in:
2
Determinanten der Kundenloyalität im Automobilsektor : eine empirische Studie im Neu- und Gebrauchtwagenmarkt
Bauer, Hans H.
-
1997
Persistent link: https://www.econbiz.de/10013416584
Saved in:
3
Banking behaviour after the lifecycle event of "moving in together" : an exploratory study of the role of marketing investments
Larivière, Bart
(
contributor
); …
-
2007
Persistent link: https://www.econbiz.de/10003407628
Saved in:
4
Sustainable food consumption, involvement, certainty and values : an application of the theory of planned behaviour
Vermeir, Iris
(
contributor
);
Verbeke, Wim
(
contributor
)
-
2005
Persistent link: https://www.econbiz.de/10003243515
Saved in:
5
Sustainable food consumption : exploring the consumer attitude - behaviour GAP
Vermeir, Iris
(
contributor
);
Verbeke, Wim
(
contributor
)
-
2004
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10002400470
Saved in:
6
Making
brand
management accountable : the influence of
brand
relevance, globalness and architecture on
brand
efficiency
Bauer, Hans H.
;
Donnevert, Tobias
;
Hammerschmidt, Maik
-
2008
Persistent link: https://www.econbiz.de/10003729241
Saved in:
7
Understanding
brand
and dealer retention in the new car market : the moderating role of
brand
type
Verhoef, Peter C.
(
contributor
);
Langerak, Fred
(
contributor
)
-
2004
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10002208428
Saved in:
8
Understanding the impact of
brand
delistings on assortment evaluations and store switching and complaining intentions
Sloot, Laurens M.
(
contributor
); …
-
2004
Persistent link: https://www.econbiz.de/10002513507
Saved in:
9
Determinanten der Werbewirkung von Markenhomepages
Bauer, Hans H.
;
Mäder, Ralf
;
Fischer, Christian
-
2001
Persistent link: https://www.econbiz.de/10001762970
Saved in:
10
Auswirkungen des Markennamenwechsels auf den Markenwert
Bauer, Hans H.
;
Mäder, Ralf
;
Valtin, Alexandra
-
2003
Persistent link: https://www.econbiz.de/10001875487
Saved in:
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