//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Bauer, Hans H."
~person:"Guzman, Francisco"
~person:"Sattler, Henrik"
~subject:"Advertising effects"
~subject:"Markenimage"
~subject:"Marketing management"
~type_genre:"Case study"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Brand morphing across Wal-Mart...
Similar by subject
Narrow search
Delete all filters
| 7 applied filters
Year of publication
From:
To:
Subject
All
Advertising effects
Markenimage
Marketing management
Brand image
1
Customer value
1
Kundenwert
1
Leistungsbewertung
1
Marketing
1
Performance measurement
1
Performance-Messung
1
Shareholder Value
1
Shareholder value
1
Theorie
1
Theory
1
Werbewirkung
1
more ...
less ...
Type of publication
All
Book / Working Paper
1
Type of publication (narrower categories)
All
Case study
Article in journal
46
Aufsatz in Zeitschrift
46
Graue Literatur
10
Non-commercial literature
10
Arbeitspapier
9
Working Paper
9
Aufsatz im Buch
7
Book section
7
Aufsatzsammlung
2
Hochschulschrift
2
Lehrbuch
2
Thesis
2
Bibliografie enthalten
1
Bibliography included
1
Collection of articles of several authors
1
Fallstudie
1
Reprint
1
Sammelwerk
1
more ...
less ...
Language
All
German
1
Author
All
Bauer, Hans H.
Guzman, Francisco
Sattler, Henrik
Burmann, Christoph
3
Foroudi, Pantea
3
Bald, Thorsten
2
Baumgarth, Carsten
2
Beyersdorfer, Daniela
2
Bühler, André
2
Calabuig Moreno, Ferran
2
Dessain, Vincent
2
Huber, Frank
2
Jin, Zhongqi
2
Meffert, Heribert
2
Ringle, Tanja
2
Rutenbeck, Henrik
2
Zavattaro, Staci M.
2
Abuelmaatti, Aisha
1
Agnihotri, Arpita
1
Agrawal, Richa
1
Ailawadi, Kusum L.
1
Al-Zadjali, Fatma Haji
1
Alguacil Jiménez, Mario
1
Alsem, Karel Jan
1
Amblee, Naveen
1
Ang, Lawrence
1
Attuel-Mendès, Laurence
1
Bauer, Yvonne
1
Beckett, Ronald C.
1
Behre, Sebastian
1
Beuttenmuller, Paul
1
Binckebanck, Lars
1
Birch, Jim
1
Blomberg, Birgitte C.
1
Bonescu, Mihaela
1
Brace-Govan, Jan
1
Bradbury, Trish
1
Brennan, Bernie
1
Brennan, David P.
1
Brinkmann, Stefan
1
Bronner, Kai
1
Broos, Maaike
1
more ...
less ...
Source
All
ECONIS (ZBW)
1
Showing
1
-
1
of
1
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Marketing Performance : Messen - Analysieren - Optimieren
Bauer, Hans H.
;
Stokburger, Gregor
;
Hammerschmidt, Maik
-
2006
-
1. Aufl.
Persistent link: https://www.econbiz.de/10002934089
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->