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~person:"Bauer, Hans H."
~person:"Nayga, Rodolfo M."
~person:"Sheth, Jagdish N."
~subject:"Consumer behaviour"
~type_genre:"Collection of articles of several authors"
~type_genre:"Working Paper"
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Consumer behaviour
Konsumentenverhalten
75
Deutschland
30
Germany
30
Theorie
29
Theory
29
Estimation
10
Russell W. Belk
10
Schätzung
10
Advertising effects
8
Werbewirkung
8
Marketing
7
Online retailing
7
Online-Handel
7
Brand image
6
Confidence
6
Markenimage
6
Vertrauen
6
Brand
5
Brand management
5
Markenartikel
5
Markenführung
5
Marketing management
5
Marketingmanagement
5
Beziehungsmarketing
4
E-commerce
4
Electronic Commerce
4
Internet
4
Perception
4
Relationship marketing
4
Wahrnehmung
4
Decision
3
Einkaufsstättenwahl
3
Emotion
3
Entscheidung
3
Experiment
3
Kaufentscheidung
3
Market research
3
Market segmentation
3
Marktforschung
3
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1
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Book / Working Paper
75
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Collection of articles of several authors
Working Paper
Article in journal
90
Aufsatz in Zeitschrift
90
Collection of articles written by one author
49
Sammlung
49
Sammelwerk
44
Graue Literatur
36
Non-commercial literature
36
Arbeitspapier
31
Aufsatz im Buch
15
Book section
15
Aufsatzsammlung
7
Hochschulschrift
3
Reprint
3
Thesis
3
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2
Übersichtsarbeit
2
Bibliografie enthalten
1
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1
Case study
1
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1
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1
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1
Handbuch
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1
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Language
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English
43
German
32
Author
All
Bauer, Hans H.
Nayga, Rodolfo M.
Sheth, Jagdish N.
Janssen, Maarten C. W.
37
Rock, Bram de
36
Cherchye, Laurens
34
Moraga-González, José Luis
28
Sutter, Matthias
24
Vermeulen, Frederic
23
Belk, Russell W.
22
Franses, Philip Hans
21
Blundell, Richard W.
20
Chandon, Pierre
20
Stavins, Joanna
20
Spiller, Achim
19
Zhou, Jidong
19
Kerschbamer, Rudolf
18
Shy, Oz
18
Dräger, Lena
17
Inderst, Roman
17
Seiler, Stephan
17
Vandenbussche, Hylke
17
Falk, Armin
16
Jappelli, Tullio
16
Schuh, Scott
16
Wertenbroch, Klaus
16
Wildenbeest, Matthijs R.
16
Agarwal, Sumit
15
Armstrong, Mark
15
Courty, Pascal
15
Helm, Roland
15
Jonker, Nicole
15
Nevo, Aviv
15
Shelegia, Sandro
15
Anderson, Simon P.
14
Cruijsen, Carin van der
14
Dellaert, Benedict G. C.
14
Eliaz, Kfir
14
Griffith, Rachel
14
Karlan, Dean
14
Madlener, Reinhard
14
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Published in...
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Legends in consumer behavior
32
Reihe: Wissenschaftliche Arbeitspapiere / W / Institut für Marktorientierte Unternehmensführung, Universität Mannheim
26
Legends in marketing
8
Arbeitspapier / Institut für Marketing, Universität Mannheim
3
Series: Management know-how / M
1
Working paper in economics
1
Source
All
ECONIS (ZBW)
75
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1
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75
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1
Markenstress bei Jugendlichen : Entwickung eines Messinstruments am Beispiel von Kleidung
Bauer, Hans H.
;
Albrecht, C.-M.
;
Sauer, Nicola E.
-
2005
Persistent link: https://www.econbiz.de/10003265368
Saved in:
2
Determinanten der Kundenloyalität im Automobilsektor : eine empirische Studie im Neu- und Gebrauchtwagenmarkt
Bauer, Hans H.
-
1997
Persistent link: https://www.econbiz.de/10013416584
Saved in:
3
Legends in consumer behavior: James R. Bettman
Bettman, James R.
-
2016
Persistent link: https://www.econbiz.de/10011413962
Saved in:
4
Legends in consumer behavior: Jacob Jacoby
Jacoby, Jacob
-
2015
Persistent link: https://www.econbiz.de/10011413983
Saved in:
5
"Radical" experiential views : the consumption experience and customer value
Holbrook, Morris B.
-
2015
Persistent link: https://www.econbiz.de/10010513827
Saved in:
6
Traditional decision-oriented approaches : attitude, information-processing, and features-perceptions-affect models
Holbrook, Morris B.
-
2015
Persistent link: https://www.econbiz.de/10010504990
Saved in:
7
Legends in consumer behavior: Morris B. Holbrook
Holbrook, Morris B.
-
2015
Persistent link: https://www.econbiz.de/10010505247
Saved in:
8
Macromarketing applications, Part II: marketing versus consumer research
Holbrook, Morris B.
-
2015
Persistent link: https://www.econbiz.de/10010505780
Saved in:
9
Macromarketing applications, Part I: ethical concerns, social issues, and animal companions
Holbrook, Morris B.
-
2015
Persistent link: https://www.econbiz.de/10010505794
Saved in:
10
Are preferences for food quality attributes really normally distributed? : an analysis using flexible mixing distributions
Caputo, Vincenzina
;
Scarpa, Riccardo
;
Nayga, Rodolfo M.
; …
-
2017
Persistent link: https://www.econbiz.de/10011772301
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