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~person:"Bauer, Hans H."
~person:"Sattler, Henrik"
~subject:"Advertising effects"
~subject:"Beziehungsmarketing"
~subject:"Markenimage"
~subject:"Marketing management"
~type_genre:"Case study"
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Marketing Performance : Messen - Analysieren - Optimieren
Bauer, Hans H.
;
Stokburger, Gregor
;
Hammerschmidt, Maik
-
2006
-
1. Aufl.
Persistent link: https://www.econbiz.de/10002934089
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