Narrow search
Showing 111 - 112 of 112
Cover Image
Objektive und subjektive Versorgungssituation bei Waren des täglichen Bedarfs : ein Vergleich auf empirischer Basis am Beispiel von fünf Nürnberger Distrikten
Bauer, Hans H.; Finck, Gerhard - In: Jahrbuch der Absatz- und Verbrauchsforschung 26 (1980) 1, pp. 51-67
Persistent link: https://www.econbiz.de/10001874099
Cover Image
Political marketing: an information‐economic analysis
Bauer, Hans H.; Huber, Frank; Herrmann, Andreas - In: European Journal of Marketing 30 (1996) 10/11, pp. 152-165
Outlines awareness of political marketing in Germany and argues that there is a need for the German political parties to market themselves. Discusses some of the essential aspects of political marketing, with particular reference to the institutions, ingredients and instruments involved....
Persistent link: https://www.econbiz.de/10014723202