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Gamifying the digital shopping experience : games without monetary participation incentives increase customer satisfaction and loyalty

Bauer, Johannes C.; Linzmajer, Marc; Nagengast, Liane; … - In: Journal of Service Management 31 (2020) 3, pp. 563-595

Purpose: Many marketplace examples suggest that using gamification in the online retail shopping context boosts sales and positively affects customer loyalty. Nevertheless, more research is needed to understand the effects of digital games on consumer behavior and their underlying psychological...

Persistent link: https://www.econbiz.de/10012278736

Preis-Promotion-Framing : ein Überblick zum Stand der Forschung

Rudolph, Thomas; Bauer, Johannes C.; Steiner, Winfried J. - In: Journal of business economics : JBE 80 (2010) 3, pp. 285-327

Persistent link: https://www.econbiz.de/10003981294

What constitues a "good assortment"? : a scale for measuring consumers' perceptions of an assortment offered in a grocery category

Bauer, Johannes C.; Kotouc, Alexander Johannes; … - In: Journal of retailing and consumer services 19 (2012) 1, pp. 11-26

Persistent link: https://www.econbiz.de/10009507911

What constitutes a “good assortment”? A scale for measuring consumers' perceptions of an assortment offered in a grocery category

Bauer, Johannes C.; Kotouc, Alexander J.; Rudolph, Thomas - In: Journal of retailing and consumer services 19 (2012) 1, pp. 11-27

Persistent link: https://www.econbiz.de/10009821622