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The implications of service-dominant logic and integrated solutions on the sales function
Le Meunier-FitzHugh, Kenneth; Baumann, Jasmin; Palmer, Roger - In: Journal of marketing theory and practice 19 (2011) 4, pp. 423-440
Persistent link: https://www.econbiz.de/10009383555
Cover Image
The implications of service-dominant logic and integrated solutions on the sales function
Meunier-FitzHugh, Kenneth Le; Baumann, Jasmin; Palmer, Roger - In: Journal of marketing theory and practice 19 (2011) 4, pp. 423-440
Persistent link: https://www.econbiz.de/10009884986