The implications of service-dominant logic and integrated solutions on the sales function
Kenneth Le Meunier-FitzHugh, Jasmin Baumann, Roger Palmer, and Hugh Wilson
| Year of publication: |
2011
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|---|---|
| Authors: | Le Meunier-FitzHugh, Kenneth ; Baumann, Jasmin ; Palmer, Roger ; Wilson, Hugh |
| Published in: |
Journal of marketing theory and practice. - Statesboro, GA : Assoc., ISSN 1069-6679, ZDB-ID 2034622-0. - Vol. 19.2011, 4, p. 423-440
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| Subject: | Service-Dominant Logic | Service-dominant logic | Organisatorischer Wandel | Organizational change | Verkaufspersonal | Salespeople | Qualifikation | Occupational qualification | Bauwirtschaft | Construction industry | Großbritannien | United Kingdom |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal ; Fallstudie ; Case study |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009383555