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~person:"Baumgarth, Carsten"
~person:"Bernanke, Ben"
~source:"econis"
~subject:"Markenführung"
~type_genre:"Case study"
~type_genre:"Glossary included"
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Markenpolitik : Markenwirkungen, Markenführung, Markencontrolling
Baumgarth, Carsten
-
2004
-
2., überarb. und erw. Aufl.
Persistent link: https://www.econbiz.de/10002003539
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Markenpolitik : Markenwirkungen, Markenführung, Markenforschung
Baumgarth, Carsten
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2001
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1. Aufl.
Persistent link: https://www.econbiz.de/10001607492
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