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Baumgartner, Hans
Bettman, James R.
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Working series in marketing research
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The role of consumers' autobiographical memories in informations processing
Baumgartner, Hans
;
Sujan, Mita
;
Bettman, James R.
-
1991
Persistent link: https://www.econbiz.de/10004138243
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2
Autobiographical memories and consumer judgments
Sujan, Mita
;
Bettman, James R.
;
Baumgartner, Hans
-
1992
Persistent link: https://www.econbiz.de/10004147258
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3
Influencing Consumer Judgments Using Autobiographical Memories: A Self-Referencing Perspective
Sujall, Mita
;
Bettman, James R.
;
Baumgartner, Hans
- In:
Journal of marketing research : JMR
30
(
1993
)
4
,
pp. 422-436
Persistent link: https://www.econbiz.de/10006690579
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