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Bawa, Kapil
Kim, Namwoon
58
Srivastava, Rajendra K.
48
Srivastava, Rajendra Krishan
36
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Journal of marketing research : JMR
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Coupon Attractiveness and Coupon Proneness: A Framework for Modeling Coupon Redemption
Bawa, Kapil
;
Srinivasan, Srini S.
;
Srivastava, Rajendra K.
- In:
Journal of marketing research : JMR
35
(
1998
)
4
,
pp. 517-525
Persistent link: https://www.econbiz.de/10006670177
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2
Coupon Attractiveness and Coupon Proneness: A Framework for Modeling Coupon Redemption
Bawa, Kapil
;
Srinivasan, Srini S.
;
Srivastava, Rajendra K.
- In:
Journal of marketing research : JMR
34
(
1997
)
4
,
pp. 517-525
Persistent link: https://www.econbiz.de/10006672514
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