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Equity marketing: Gegenstand, Konzepte, Methoden : die Grundzüge eines wertorientierten Marketing
Bayón, Tomás; Gutsche, Jens; Bauer, Hans H. - 2001
Persistent link: https://www.econbiz.de/10001647013
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On the importance of complaint handling design : a multi-level analysis of the impact in specific complaint situations
Homburg, Christian; Fürst, Andreas; Koschate, Nicole - 2009
Persistent link: https://www.econbiz.de/10003932817
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See no evil, hear no evil, speak no evil : a study of defensive organizational behavior towards customer
Homburg, Christian; Fürst, Andreas - 2006
Persistent link: https://www.econbiz.de/10003381632
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How organizational complaint handling: drives customer loyalty : an analysis of the mechanistic and the organic approach
Homburg, Christian; Fürst, Andreas - 2005
Persistent link: https://www.econbiz.de/10002897805
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Direct and moderated effects of customer satisfaction on two dimensions of loyalty in a business-to-business context
Wangenheim, Florian von - 2001
Persistent link: https://www.econbiz.de/10013441018
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Satisfaction, loyalty and word-of-mouth within a firm's customer base : differences between stayers, switchers and referral switchers
Wangenheim, Florian von - 2001
Persistent link: https://www.econbiz.de/10013441020
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Valuation of customers' word of mouth referrals : approach and first result
Bayón, Tomás - 2002
Persistent link: https://www.econbiz.de/10013441072
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A panel analytic view on core service buying in customer relationships : an example from the airline industry
Bayón, Tomás - 2003
Persistent link: https://www.econbiz.de/10013441074
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Kundenorientierung im deutschen Automobilhandel : State of Practice und Erfolgsfaktoren
Beutin, Nikolas - 2003
Persistent link: https://www.econbiz.de/10013430044