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Equity marketing: Gegenstand, Konzepte, Methoden : die Grundzüge eines wertorientierten Marketing
Bayón, Tomás; Gutsche, Jens; Bauer, Hans H. - 2001
Persistent link: https://www.econbiz.de/10001647013
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Direct and moderated effects of customer satisfaction on two dimensions of loyalty in a business-to-business context
Wangenheim, Florian von - 2001
Persistent link: https://www.econbiz.de/10013441018
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Satisfaction, loyalty and word-of-mouth within a firm's customer base : differences between stayers, switchers and referral switchers
Wangenheim, Florian von - 2001
Persistent link: https://www.econbiz.de/10013441020
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Valuation of customers' word of mouth referrals : approach and first result
Bayón, Tomás - 2002
Persistent link: https://www.econbiz.de/10013441072
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A panel analytic view on core service buying in customer relationships : an example from the airline industry
Bayón, Tomás - 2003
Persistent link: https://www.econbiz.de/10013441074