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Gendering conversational humor in advertising : an evolutionary explanation of the effects of spontaneous versus canned humor
Ivanov, Lachezar; Eisend, Martin; Bayón, Tomás - In: International journal of advertising : the review of … 38 (2019) 7, pp. 979-999
Persistent link: https://www.econbiz.de/10012200363
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Customer relationship vulnerability : a new concept in relationship marketing
Cénophat, Sadrac - 2018
Persistent link: https://www.econbiz.de/10011885009
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Dynamic Capabilities and Relationships : Discourses, Concepts, and Reflections
Bayón, Tomás (ed.); Eisend, Martin (ed.); Koch, Jochen (ed.) - 2021 - 1st ed. 2021.
Dynamic Capabilities: Celebrating the Plurality of Understandings of the Concept -- Explaining the Popularity of the Dynamic Capabilities Framework: A Comment -- Dynamic Managerial Capabilities and Relationships: The Role of Social Relations in Strategic Change -- Confirmation Bias: A Boundary...
Persistent link: https://www.econbiz.de/10012655241
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The role of customer relationship vulnerability in service recovery
Cénophat, Sadrac; Eisend, Martin; Bayón, Tomás; … - In: Journal of service research 27 (2024) 2, pp. 283-301
Persistent link: https://www.econbiz.de/10014580442