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~person:"Bayrak Meydanoğlu, Ela Sibel"
~person:"Laroche, Michel"
~person:"Loureiro, Sandra Maria Correia"
~person:"Pelsmacker, Patrick de"
~subject:"Konsumentenverhalten"
~subject:"Mode"
~type_genre:"Conference paper"
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Value brands : cheap or trendy...
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4
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Bayrak Meydanoğlu, Ela Sibel
Laroche, Michel
Loureiro, Sandra Maria Correia
Pelsmacker, Patrick de
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3
Gijón, Covadonga
3
Ion, Raluca Andreea
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Jazi, Salima
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M. S. Mahrinasari
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Pei, Yilei
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Giang Hong Nghiem
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International journal of advertising : the quarterly review of marketing communications
2
Sustainability in Business Management
1
Sustainability innovations in times of crisis : 2nd Bielefeld International Conference on Applied Business (BiCAB)
1
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All
ECONIS (ZBW)
4
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1
Brand
placement repetition in a fictional text
Avramova, Yana R.
;
Pelsmacker, Patrick de
;
Dens, Nathalie
- In:
International journal of advertising : the quarterly …
36
(
2017
)
1
,
pp. 38-59
Persistent link: https://www.econbiz.de/10011687876
Saved in:
2
Brand
placement in text : the short- and long-term effects of placement modality and need for cognition
Avramova, Yana R.
;
Pelsmacker, Patrick de
;
Dens, Nathalie
- In:
International journal of advertising : the quarterly …
36
(
2017
)
5
,
pp. 682-704
Persistent link: https://www.econbiz.de/10011799694
Saved in:
3
The determinants of purchase intention for environmentally sustainable apparel : an extended theory of planned behaviour model
Bayrak Meydanoğlu, Ela Sibel
;
Teodorescu, Margareta
; …
- In:
Sustainability in Business Management
,
(pp. 1-15)
.
2023
Persistent link: https://www.econbiz.de/10014337974
Saved in:
4
The impact of critical factors on purchase intention towards environmentally sustainable apparel : an empirical study on young Turkish consumers
Bayrak Meydanoğlu, Ela Sibel
;
C̦ilingirtürk, Ahmet Mete
- In:
Sustainability innovations in times of crisis : 2nd …
,
(pp. 58-83)
.
2023
Persistent link: https://www.econbiz.de/10014432060
Saved in:
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