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~person:"Bearden, William O."
~person:"Craig, C. S."
~subject:"Befragung"
~subject:"Bibliometrie"
~subject:"Deutschland"
~subject:"Internet marketing"
~subject:"Market research"
~subject:"Marketing management"
~subject:"Marktforschung"
~subject:"National culture"
~subject:"Werbewirkung"
~type_genre:"Aufsatz in Zeitschrift"
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Befragung
Bibliometrie
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Bearden, William O.
Craig, C. S.
Hruschka, Harald
17
Gierl, Heribert
12
Dolnicar, Sara
11
Bolz, Klaus
10
Belk, Russell W.
9
Eisend, Martin
9
Herrmann, Andreas
9
Baumgartner, Hans
8
DeSarbo, Wayne
8
Decker, Reinhold
8
Lambrecht, Horst
8
Lee, Nick
8
Sarstedt, Marko
8
Weijters, Bert
8
Wildner, Raimund
8
Bradlow, Eric T.
7
Grewal, Rajdeep
7
Hair, Joseph F.
7
Helm, Roland
7
Kamakura, Wagner A.
7
Malhotra, Naresh K.
7
Roberts, John H.
7
Steiner, Winfried J.
7
Viswanathan, Madhu
7
Walsh, Gianfranco
7
Albers, Sönke
6
Allenby, Greg M.
6
Du, Rex Yuxing
6
Grün, Bettina
6
Holbrook, Morris B.
6
Jong, Martijn G. de
6
Matzler, Kurt
6
Nunan, Daniel
6
Schillewaert, Niels
6
Schwarzkopf, Stefan
6
Steenkamp, Jan-Benedict E. M.
6
Tarka, Piotr
6
Wiedmann, Klaus-Peter
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Albaum, Gerald S.
5
Bauer, Hans H.
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Journal of business research : JBR
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ECONIS (ZBW)
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1
Assessing cross-cultural marketing theory and research : a commentary essay
Craig, C. S.
;
Douglas, Susan P.
- In:
Journal of business research : JBR
64
(
2011
)
6
,
pp. 625-627
Persistent link: https://www.econbiz.de/10008988765
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2
Disconfirmation processes and consumer evaluations in product usage
Oliver, Richard L.
- In:
Journal of business research : JBR
13
(
1985
)
3
,
pp. 235-246
Persistent link: https://www.econbiz.de/10001021718
Saved in:
3
Assessing cross-cultural marketing theory and research : reply to craig and Douglas' commentary
Engelen, Andreas
;
Brettel, Malte
- In:
Journal of business research : JBR
64
(
2011
)
7
,
pp. 782-784
Persistent link: https://www.econbiz.de/10009151688
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