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~person:"Bearden, William O."
~person:"Grugel, Christian"
~type_genre:"Handbook"
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Bearden, William O.
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ECONIS (ZBW)
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Verbraucherwissenschaften : Rahmenbedingungen, Forschungsfelder und Institutionen
Kenning, Peter
(
ed.
);
Oehler, Andreas
(
ed.
); …
-
2017
-
[1. Auflage]
Persistent link: https://www.econbiz.de/10011528721
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Handbook of marketing scales : multi-item measures for marketing and consumer behavior research
Bearden, William O.
(
ed.
);
Netemeyer, Richard G.
(
ed.
); …
-
2011
-
Third edition
Persistent link: https://www.econbiz.de/10013547488
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