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~person:"Bearden, William O."
~type_genre:"Aufsatz im Buch"
~type_genre:"Handbook"
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Fundamentals of marketing research ; Vol. 3
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ECONIS (ZBW)
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The use of expert judges in scale development : implications for improving face vadility of measures of unobservable constructs
Hardesty, David M.
;
Bearden, William O.
-
2007
Persistent link: https://www.econbiz.de/10003540252
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Handbook of marketing scales : multi-item measures for marketing and consumer behavior research
Bearden, William O.
(
ed.
);
Netemeyer, Richard G.
(
ed.
); …
-
2011
-
Third edition
Persistent link: https://www.econbiz.de/10013547488
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