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Bearden, William O.
Yaprak, Attila
74
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35
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13
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Implementation of market orientation in the subsidiaries of global companies : the role of institutional factors
Kirca, Ahmet H.
;
Bearden, William O.
;
Roth, Kendall
- In:
Journal of the Academy of Marketing Science
39
(
2011
)
5
,
pp. 683-699
Persistent link: https://www.econbiz.de/10009381731
Saved in:
2
Forms of market orientation and firm performance : a complementary approach
Kirca, Ahmet H.
;
Bearden, William O.
;
Hult, G. Tomas M.
- In:
AMS review : official publication of the Academy of …
1
(
2011
)
3/4
,
pp. 145-153
Persistent link: https://www.econbiz.de/10009679340
Saved in:
3
Market Orientation: A Meta-Analytic Review and Assessment of its Antecedents and Impact on Performance
Kirca, Ahmet H.
;
Jayachandran, Satish
;
Bearden, William O.
- In:
Journal of marketing
69
(
2005
)
2
,
pp. 24-41
Persistent link: https://www.econbiz.de/10005922644
Saved in:
4
Forms of market orientation and firm performance : a complementary approach
Kirca, Ahmet H.
;
Bearden, William O.
;
Hult, G. Tomas M.
- In:
AMS review : official publication of the Academy of …
1
(
2011
)
3/4
,
pp. 145-153
Persistent link: https://www.econbiz.de/10010082243
Saved in:
5
Implementation of market orientation in the subsidiaries of global companies: the role of institutional factors
Kirca, Ahmet H.
;
Bearden, William O.
;
Roth, Kendall
- In:
Journal of the Academy of Marketing Science
39
(
2011
)
5
,
pp. 683-700
Persistent link: https://www.econbiz.de/10009263505
Saved in:
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