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Ein neues Positionierungsmodel...
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Becher, Manuel
Woratschek, Herbert
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Innovatives Dienstleistungsmarketing in Theorie und Praxis
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ECONIS (ZBW)
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Controlling-Konzept für Destinationsmanagementorganisationen : welche Implikationen ergeben sich aus dem wertschöpfungsorientierten Dienstleistungsmarketing?
Woratschek, Herbert
;
Becher, Manuel
- In:
Innovatives Dienstleistungsmarketing in Theorie und Praxis
,
(pp. 267-289)
.
2006
Persistent link: https://www.econbiz.de/10003413965
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Entwicklung eines Kennzahlensystems zur Vermarktung touristischer Destinationen
Becher, Manuel
-
2007
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003527945
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