Wilkins, Stephen; Beckenuyte, Carina; Butt, Muhammad Mohsin - In: European Journal of Marketing 50 (2016) 1/2, pp. 213-235
Purpose – The purpose of this study is to discover the extent to which consumers are aware of air filling in food packaging, the extent to which deceptive packaging and slack filling – which often result from package downsizing – lead to cognitive dissonance and the extent to which...
