Consumers' behavioural intentions after experiencing deception or cognitive dissonance caused by deceptive packaging, package downsizing or slack filling
Year of publication: |
2016
|
---|---|
Authors: | Wilkins, Stephen ; Beckenuyte, Carina ; Butt, Muhammad Mohsin |
Published in: |
European journal of marketing : EJM. - Bingley : Emerald Publishing Limited, ISSN 0309-0566, ZDB-ID 189982-X. - Vol. 50.2016, 1/2, p. 213-235
|
Subject: | Consumer research | Packaging | Deception | Consumer behaviour | Konsumentenverhalten | Verpackung | Kognition | Cognition |
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