Behyan, Mina; Mohamad, Osman; Omar, Azizah - In: Journal of Business & Industrial Marketing 30 (2015) 1, pp. 83-95
Purpose – The purpose of this paper is to investigate several concepts of inward and outward internationalization and their impact on export performance in the context of Malaysian manufacturing exporting firms. Design/methodology/approach – Mail survey was administered to gather data from...