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Beik, Leland L.
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Rivista internazionale di scienze economiche e commerciali : RiSEC ; pubblicazione trimestrale
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Views of marketing : a reader
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Responsible marketing in an expanded marketing concept
Beik, Leland L.
;
French, Warren A.
- In:
Views of marketing : a reader
,
(pp. 289-299)
.
1979
Persistent link: https://www.econbiz.de/10001894003
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Value theory in marketing : an interdisciplinary view
French, Warren A.
;
Beik, Leland L.
- In:
Rivista internazionale di scienze economiche e …
23
(
1976
)
12
,
pp. 1090-1101
Persistent link: https://www.econbiz.de/10002164764
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