Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Bekk, Magdalena"
~person:"Vashisht, Devika"
~subject:"Advertising"
~subject:"Customer satisfaction"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Markenimage - Konzeptualisieru...
Similar by subject
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Advertising
Customer satisfaction
Brand image
11
Markenimage
11
Consumer behaviour
10
Konsumentenverhalten
10
Advertising effects
8
Werbewirkung
8
Brand management
7
Computerspiel
7
Internet marketing
7
Markenführung
7
Online-Marketing
7
Video game
7
Werbung
5
Advergames
3
Cognition
3
Experiment
3
Kognition
3
Product Placement
3
Product placement
3
Brand placements
2
Brand prominence
2
Game theory
2
Game-product congruence
2
In-game advertising
2
Kundenzufriedenheit
2
Need for cognition
2
Online advertising
2
Personality psychology
2
Persönlichkeitspsychologie
2
Spieltheorie
2
Adolescence
1
Advertising management
1
Age group
1
Altersgruppe
1
Attractiveness
1
Attractiveness similarity
1
Beziehungsmarketing
1
Brand
1
more ...
less ...
Online availability
All
Undetermined
7
Type of publication
All
Article
7
Type of publication (narrower categories)
All
Article in journal
7
Aufsatz in Zeitschrift
7
Language
All
English
7
Author
All
Bekk, Magdalena
Vashisht, Devika
Han, Heesup
9
Loureiro, Sandra Maria Correia
8
Gierl, Heribert
6
Huber, Frank
6
Usman, Osly
6
Gil Saura, Irene
5
Sreejesh, S.
5
Wong, IpKin Anthony
5
Chahal, Hardeep
4
Civelek, Mustafa Emre
4
Esmaeilpour, Majid
4
Hyun, Sunghyup Sean
4
Japutra, Arnold
4
Melewar, T. C.
4
Romaniuk, Jenni
4
Rosengren, Sara
4
Allan, David
3
Arora, Nilesh
3
Assaker, Guy
3
Bang Nguyen Viet
3
Bilgihan, Anil
3
Buijzen, Moniek
3
Büttner, Miriam
3
Chang, Hua
3
Chua, Bee-Lia
3
Cohen, Justin
3
Dwivedi, Abhishek
3
Ekinci, Yuksel
3
Enkawa, Takao
3
Fazal-e-Hasan, Syed
3
Foroudi, Pantea
3
Frank, Björn
3
Fuentes-Blasco, María
3
Guzman, Francisco
3
Ha, Hong Youl
3
Hwang, Jinsoo
3
Johnson, Lester W.
3
Keller, Kevin Lane
3
more ...
less ...
Published in...
All
Journal of business economics : JBE
1
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
1
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
1
Marketing intelligence & planning
1
Marketing letters : a journal of research in marketing
1
The journal of product & brand management
1
Young consumers : insight and ideas for responsible marketers
1
more ...
less ...
Source
All
ECONIS (ZBW)
7
Showing
1
-
7
of
7
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Impact of nature of advergames on brand recall and brand attitude among young Indian gamers : moderating roles of game-product congruence and persuasion knowledge
Vashisht, Devika
;
Sreejesh, S.
- In:
Young consumers : insight and ideas for responsible …
16
(
2015
)
4
,
pp. 454-467
Persistent link: https://www.econbiz.de/10011522157
Saved in:
2
The benefits of similarity between tourist and destination personality
Bekk, Magdalena
;
Spörrle, Matthias
;
Kruse, Joachim
- In:
Journal of travel research : a quarterly publication of …
55
(
2016
)
8
,
pp. 1008-1021
Persistent link: https://www.econbiz.de/10011608010
Saved in:
3
Are they really persuaded with the brand embedded in the game? : analyzing the effects of nature of game, brand prominence and game-product congruence
Vashisht, Devika
;
Pillai, Sreejesh S.
- In:
Journal of research in interactive marketing : …
10
(
2016
)
3
,
pp. 249-264
Persistent link: https://www.econbiz.de/10011567084
Saved in:
4
Traits grow important with increasing age : customer age, brand personality and loyalty
Bekk, Magdalena
;
Spörrle, Matthias
;
Landes, Miriam
; …
- In:
Journal of business economics : JBE
87
(
2017
)
4
,
pp. 511-531
Persistent link: https://www.econbiz.de/10011707433
Saved in:
5
What is not beautiful should match : how attractiveness similarity affects consumer responses to advertising
Bekk, Magdalena
;
Spörrle, Matthias
;
Völckner, Franziska
; …
- In:
Marketing letters : a journal of research in marketing
28
(
2017
)
4
,
pp. 509-522
Persistent link: https://www.econbiz.de/10011780833
Saved in:
6
Are you able to recall the brand? : the impact of brand prominence, game involvement and persuasion knowledge in online-advergames
Vashisht, Devika
;
Pillai, Sreejesh S.
- In:
The journal of product & brand management
26
(
2017
)
4
,
pp. 402-414
Persistent link: https://www.econbiz.de/10011777388
Saved in:
7
Effect of game-interactivity and congruence on presence and brand attitude
Vashisht, Devika
;
Chauhan, Abhishek
- In:
Marketing intelligence & planning
35
(
2017
)
6
,
pp. 789-804
Persistent link: https://www.econbiz.de/10011797979
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
