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Bekmeier-Feuerhahn, Sigrid
Farache, Francisca
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Strategische Kommunikation im Spannungsfeld zwischen Intention und Emergenz
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Intentionale vs. emergente Strategien der Online-Kommunikation von Gründungsunternehmen : eine Status-quo-Betrachtung
Bekmeier-Feuerhahn, Sigrid
;
Kollat, Jana
;
Rudeloff, …
- In:
Strategische Kommunikation im Spannungsfeld zwischen …
,
(pp. 195-213)
.
2018
Persistent link: https://www.econbiz.de/10011720471
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