Achieving consumer trust on Twitter via CSR communication
Year of publication: |
2017
|
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Authors: | Kollat, Jana ; Farache, Francisca |
Published in: |
The journal of consumer marketing. - Bingley : Emerald Publishing Limited, ISSN 0736-3761, ZDB-ID 630151-4. - Vol. 34.2017, 6, p. 505-514
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Subject: | Stakeholder engagement | CSR communication | Communication strategy | Social media | Consumer trust | Corporate Social Responsibility | Corporate social responsibility | Social Web | Social web | Stakeholder | Vertrauen | Confidence | Deregulierung | Deregulation | Öffentlichkeitsarbeit | Public relations | Kommunikation | Communication | Konsumentenverhalten | Consumer behaviour | Interne Kommunikation | Internal communication | Beziehungsmarketing | Relationship marketing |
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