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In this paper we use the theory of social situations (TOSS) to examine the stability in advertising and (price …) competition games. In this context, we derive the interesting result that with endogenous and exogenous advertising the incumbent …
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We study the strategic interaction between a new good producer and a remanufacturer who use advertising campaigns to compete for a dominant share of the market for a certain good. Each firm chooses one of three possible strategies for running its advertising campaign. The two rival firms care...
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We study the strategic interaction between a new good producer and a remanufacturer who use advertising campaigns to compete for a dominant share of the market for a certain good. Each firm chooses one of three possible strategies for running its advertising campaign. The two rival firms care...
Persistent link: https://www.econbiz.de/10012982625
We study the strategic interaction between a new good producer and a remanufacturer who use advertising campaigns to compete for a dominant share of the market for a certain good. Each firm chooses one of three possible strategies for running its advertising campaign. The two rival firms care...
Persistent link: https://www.econbiz.de/10014107913
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