Showing 1 - 10 of 264
Persistent link: https://www.econbiz.de/10003301359
Persistent link: https://www.econbiz.de/10003290057
Persistent link: https://www.econbiz.de/10009685018
We study the strategic interaction between a new good producer and a remanufacturer who use advertising campaigns to compete for a dominant share of the market for a certain good. Each firm chooses one of three possible strategies for running its advertising campaign. The two rival firms care...
Persistent link: https://www.econbiz.de/10012930136
In this paper we use the theory of social situations (TOSS) to examine the stability in advertising and (price …) competition games. In this context, we derive the interesting result that with endogenous and exogenous advertising the incumbent …
Persistent link: https://www.econbiz.de/10012779201
We study the strategic interaction between a new good producer and a remanufacturer who use advertising campaigns to compete for a dominant share of the market for a certain good. Each firm chooses one of three possible strategies for running its advertising campaign. The two rival firms care...
Persistent link: https://www.econbiz.de/10012982625
We study the strategic interaction between a new good producer and a remanufacturer who use advertising campaigns to compete for a dominant share of the market for a certain good. Each firm chooses one of three possible strategies for running its advertising campaign. The two rival firms care...
Persistent link: https://www.econbiz.de/10014107913
Persistent link: https://www.econbiz.de/10011772962
We analyze the hitherto unstudied duopolistic interaction between a new good producer and a remanufacturer who compete for a dominant share of the market for a particular product. Each firm i spends d_i ≥ 0 on product development to sway consumers and this expenditure increases the likelihood...
Persistent link: https://www.econbiz.de/10012989063
We analyze the hitherto unstudied duopolistic interaction between a new good producer and a remanufacturer who compete for a dominant share of the market for a particular product. Each firm i spends d_i ≥ 0 on product development to sway consumers and this expenditure increases the likelihood...
Persistent link: https://www.econbiz.de/10012989862