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~person:"Belk, Russell W."
~person:"Diehl, Sandra"
~person:"Foxall, Gordon R."
~person:"Gröppel-Klein, Andrea"
~person:"Laroche, Michel"
~person:"Loureiro, Sandra Maria Correia"
~person:"Pelsmacker, Patrick de"
~person:"Phau, Ian"
~person:"Rudolph, Thomas"
~person:"Schramm-Klein, Hanna"
~person:"Weinberg, Peter"
~source:"econis"
~subject:"Deutschland"
~subject:"Experiment"
~subject:"Konsumentenverhalten"
~subject:"Markenführung"
~subject:"Marktforschung"
~subject:"Retail marketing"
~subject:"Retail trade"
~subject:"Werbewirkung"
~type_genre:"Aufsatzsammlung"
~type_genre:"Book section"
~type_genre:"Conference paper"
~type_genre:"Reprint"
~type_genre:"Sammlung"
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Belk, Russell W.
Diehl, Sandra
Foxall, Gordon R.
Gröppel-Klein, Andrea
Laroche, Michel
Loureiro, Sandra Maria Correia
Pelsmacker, Patrick de
Phau, Ian
Rudolph, Thomas
Schramm-Klein, Hanna
Weinberg, Peter
Sheth, Jagdish N.
53
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Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken
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Erfolgsfaktoren des Mobile Marketing : [Strategien, Konzepte und Instrumente]
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Handbook of developments in consumer behaviour
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Interactive Marketing im Web 2.0+ : Konzepte und Anwendungen für ein erfolgreiches Marketingmanagement im Internet
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Das Discount-Phänomen : eine 360-Grad-Betrachtung
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E-business : state of the art of ICT based challenges and solutions
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Fallstudien zum Internationalen Management : Grundlagen - Praxiserfahrungen - Perspektiven
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Kaufkompetenz bei Kindern
Schramm-Klein, Hanna
- In:
Verbraucherresilienz : Risikofaktoren, …
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(pp. 53-68)
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2023
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