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~person:"Belk, Russell W."
~person:"Foxall, Gordon R."
~person:"Gröppel-Klein, Andrea"
~person:"Laroche, Michel"
~person:"Loureiro, Sandra Maria Correia"
~person:"Ozanne, Julie L."
~person:"Pelsmacker, Patrick de"
~person:"Phau, Ian"
~person:"Rudolph, Thomas"
~person:"Schramm-Klein, Hanna"
~source:"econis"
~subject:"Experiment"
~subject:"Konsumentenverhalten"
~subject:"Markenführung"
~subject:"Marketing"
~subject:"Marktforschung"
~subject:"Mode"
~subject:"Werbewirkung"
~type_genre:"Aufsatzsammlung"
~type_genre:"Book section"
~type_genre:"Conference paper"
~type_genre:"Reprint"
~type_genre:"Sammlung"
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Belk, Russell W.
Foxall, Gordon R.
Gröppel-Klein, Andrea
Laroche, Michel
Loureiro, Sandra Maria Correia
Ozanne, Julie L.
Pelsmacker, Patrick de
Phau, Ian
Rudolph, Thomas
Schramm-Klein, Hanna
Sheth, Jagdish N.
53
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19
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9
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9
Reisch, Lucia A.
9
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2
Country of origin effect : looking back and moving forward
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Current insights and future trends : [extended versions of papers presented at the 10th ICORIA (International Conference on Research in Advertising), held in Berlin, Germany, in June 2011]
2
Erfolgsfaktoren des Mobile Marketing : [Strategien, Konzepte und Instrumente]
2
Handbook of developments in consumer behaviour
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Interactive Marketing im Web 2.0+ : Konzepte und Anwendungen für ein erfolgreiches Marketingmanagement im Internet
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International journal of advertising : the quarterly review of marketing communications
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Konsumentenverhaltensforschung im 21. Jahrhundert : gewidmet Peter Weinberg zum 65. Geburtstag
2
Marketing and multicultural diversity
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The SAGE handbook of marketing theory
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Theoretische Fundierung und praktische Relevanz der Handelsforschung
2
Advances in National Brand and Private Label Marketing : Fifth International Conference, 2018
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Analyzing the cultural diversity of consumers in the global marketplace
1
Brand management ; Vol. 4
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1
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Der Handel im Informationszeitalter : Konzepte, Instrumente, Umsetzung ; Klaus Barth zum 65. Geburtstag
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Forum Mergers & Acquisitions 2014 : Beiträge aus rechts- und wirtschaftswissenschaftlicher Sicht ; [Konferenzbeiträge ... 3. Fachsymposiums "Mergers & Acquisitions im Spannungsfeld der Rechts- und Wirtschaftswissenschaften - aktuelle Erkenntnisse aus Forschung und Praxis" ; am 29.11.2013 ... in Düsseldorf]
1
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Die Konsumentenverhaltensforschung früher – heute – morgen
Gröppel-Klein, Andrea
- In:
Marketing Weiterdenken : Zukunftspfade für eine …
,
(pp. 403-420)
.
2020
Persistent link: https://www.econbiz.de/10012301922
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102
AI meaning and applications in the consumer sector of retailing, hospitality, and tourism
Loureiro, Sandra Maria Correia
;
Ashfaq, Muhammad
; …
-
2021
Persistent link: https://www.econbiz.de/10013285701
Saved in:
103
Diversity in European Marketing : Text and Cases
Rudolph, Thomas
-
2012
domains, Managers involved in diverse marketing issues (such as product and
brand
managers, retail category managers, supply …
Persistent link: https://www.econbiz.de/10014015752
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104
Diversity in European marketing : text and cases
Rudolph, Thomas
(
ed.
)
-
2012
Persistent link: https://www.econbiz.de/10009530365
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105
Handel und Medien : Einsatz und Wirkung traditioneller und neuer Medien im Einzelhandel
Zentes, Joachim
;
Schramm-Klein, Hanna
- In:
Medien im Marketing : Optionen der Unternehmenskommunikation
,
(pp. 451-472)
.
2009
Persistent link: https://www.econbiz.de/10014562154
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