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An ecofeminist analysis of environmentally sensitive women using qualitative methodology : the emancipatory potential of an ecological life
Dobscha, Susan; Ozanne, Julie L. - 2008
Persistent link: https://www.econbiz.de/10003611261
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An ecofeminist analysis of environmentally sensitive women using qualitative methodology : the emancipatory potential of an ecological life
Dobscha, Susan; Ozanne, Julie L. - In: Critical marketing : issues in contemporary marketing, (pp. 271-300). 2008
Persistent link: https://www.econbiz.de/10003674421
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Die Sortimentsreduktion im Rahmen der strategischen Sortimentsgestaltung : Mehrwert für Händler und Nachfrager durch optimierte Sortimente
Rudolph, Thomas; Meise, Niklas - In: Wertorientiertes Marketing : Unternehmensressourcen …, (pp. 173-188). 2008
Persistent link: https://www.econbiz.de/10003618386
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Marketing ethical products : what can we learn from Fair Trade consumer behaviour in Belgium?
Pelsmacker, Patrick de; Janssens, Wim; Mielants, Caroline; … - In: Sustainable consumption, ecology and fair trade, (pp. 109-126). 2007
Persistent link: https://www.econbiz.de/10003501077
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Einsatzmöglichkeiten von Web 2.0-Instrumenten im Online-Handel und ihre Nutzung durch Konsumenten
Rudolph, Thomas; Emrich, Oliver; Meise, Jan Niklas - In: Interactive Marketing im Web 2.0+ : Konzepte und …, (pp. 183-196). 2007
Persistent link: https://www.econbiz.de/10003565836
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Consuming luxury brands : the relevance of the "rarity principle"
Phau, Ian; Prendergast, Gerard P. - 2010
Persistent link: https://www.econbiz.de/10003922855
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Representing global consumers: desire, possession, and identity
Belk, Russell W. - In: The SAGE handbook of marketing theory, (pp. 283-298). 2010
Persistent link: https://www.econbiz.de/10003923139
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Consumer behavior analysis
Foxall, Gordon R. - In: The SAGE handbook of marketing theory, (pp. 299-315). 2010
Persistent link: https://www.econbiz.de/10003923147
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Markenstrategien aus der Sicht des Herstellers
Rudolph, Thomas; Zinkann, Reinhard Christian - In: Markenstrategien im Spannungsfeld Hersteller - Handel : …, (pp. 14-27). 2011
Persistent link: https://www.econbiz.de/10009009235
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The role of neurophysiology, emotion and contingency in the explanation of consumer choice
Foxall, Gordon R.; Yani-de-Soriano, Mirella; Yousafzai, … - In: Handbook of developments in consumer behaviour, (pp. 461-522). 2012
Persistent link: https://www.econbiz.de/10009569268