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Special section: new horizons in customer experience : exploring human embrace of Technologies 4.0 from a marketing perspective

Belk, Russell W. (ed.); Flavián Blanco, Carlos (ed.); … - 2023

Persistent link: https://www.econbiz.de/10014432394

Handbook of qualitative research methods in marketing

Belk, Russell W. (ed.); Otnes, Cele (ed.) - 2024 - Second edition

practitioners in marketing. Developments in artificial intelligence and software have contributed to huge changes in qualitative … scholarly advancements. Distinguished chapter authors bring together current thought and changing practices in marketing … their research will find this second edition to be truly groundbreaking. At the same time, students focusing on marketing …

Persistent link: https://www.econbiz.de/10015072966

The Routledge companion to identity and consumption

Ruvio, Ayalla A. (ed.); Belk, Russell W. (contributor) - 2013

Persistent link: https://www.econbiz.de/10009687179

The Routledge companion to digital consumption

Belk, Russell W. (ed.) - 2013

"The first generation that has grown up in a digital world is now in our university classrooms. They, their teachers and their parents have been fundamentally affected by the digitization of text, images, sound, objects and signals. They interact socially, play games, shop, read, write, work,...

Persistent link: https://www.econbiz.de/10009693440

Consumer culture theory

Özçaglar-Toulouse, Nil (ed.); Rinallo, Russell (ed.); … - 2017

Persistent link: https://www.econbiz.de/10011586593

Consumer culture theory

Rinallo, Diego (contributor); Belk, Russell W. (contributor) - 2016

The chapters in this volume are selected from the best papers presented at the 11th Annual Consumer Culture Theory Conference held in Lille, France in July 2016. The diverse interpretive research and theory represented in this volume provides the reader with intellectually stimulating...

Persistent link: https://www.econbiz.de/10012050405

Marketization : Theory and Evidence from Emerging Economies

Chaudhuri, Himadri Roy (ed.); Belk, Russell W. (ed.) - 2020 - 1st ed. 2020.

critical postcolonial visual analysis of the Volunteer Tourism marketplace -- Selling Hope: Marketing and Religion in Freedom … Marketized India -- A Macro marketing view of Location Based Services: a UK perspective -- Towards the Meaning Creation of …This book critically examines marketization: a phenomenon by which market processes are institutionalized and marketing …

Persistent link: https://www.econbiz.de/10012399464

Marketization : theory and evidence from emerging economies

Chaudhuri, Himadri Roy (ed.); Belk, Russell W. (ed.) - 2020

Persistent link: https://www.econbiz.de/10012211710

Consumer culture theory in Asia : history and contemporary issues

Minowa, Yuko (ed.); Belk, Russell W. (ed.) - 2022

"We live in times of increasing world uncertainty. Consumer culture in Asia has embodied such precariousness, with their unprecedented states of both prosperity and vulnerability. Works in this volume examine the consumer cultures that exist in today's precarious Asia. They do this through...

Persistent link: https://www.econbiz.de/10012651776

Consumer culture theory

Thyroff, Anastasia E. (ed.); Murray, Jeff B. (ed.); … - 2015 - First edition

The chapters in this volume are selected from the best papers presented at the 10th Annual consumer culture theory conference held at the University of Arkansas, USA in June 2015. The diverse interpretive research and theory represented in this volume provides the reader with intellectually...

Persistent link: https://www.econbiz.de/10012050154